All Sidekick Articles

This article focuses on helping you tell your impact story to your customers, your partners and your investors, as well as covering points on social proof and ensuring transparency and trust.

We work through how to pick the right impact metrics, how to run lean impact evaluation, and how you use this evaluation to inform your decisions.

How to build companies that change people’s lives You’ve got the vision. You’re building something that matters . But how do you ensure...

We walk through how impact can be a strategic advantage from day one, through our 6 reasons...

An exploration of what 'impact' means for startups, including common forms of impact, social impact vs. commercial impact and the distinction between 'output' and 'outcome'.

The training landscape is undergoing a profound transformation, and AI is right at the heart of it. In the latest episode of Sidekick ,...

Brighteye's Customer Success mentor, Andrea Spillman-Gajek, dives into guidelines on ARR - Customer Success Manager Ratios, with points on how the ratio can vary by company, setting the preferable ratio, understanding if your ratio is wrong or right and other metrics to consider.

Libby Hills builds on her first article which focused on impact as a value-driver, focusing here on how startups should approach gathering evidence, including how AI can help.

The April 2025 edition of Brighteye Insider, our monthly newsletter focused on all things Brighteye.

The recruitment industry is undergoing a seismic transformation, driven by the rapid adoption of AI technologies. In our latest episode...

A quick run through how oncoming waves of AI may lead to a rise in fractional and part-time work for highly-skilled strategists.

We spoke with Gabriele Mazzini, the lead architect of the EU's AI Act to understand how the act came together and what it means for startups