The State of EdTech Marketing Report 2019
Discover fascinating insights from 60+ EdTech/HRTech CMOs & CEOs to help entrepreneurs understand general marketing benchmarks.
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ALL CONTENT
- Dec 10, 2019
EdTech Marketing Guide #6: Marketing experimentation - David Arnoux @ Growth Tribe
Wondering how to start to start running marketing experimentations easily? Here is a 4-step process that will get you started today.
- Nov 11, 2019
EdTech Marketing Guide #5: Marketing automation - Ellis Crosby @ Blinkist
Discover the 4-step framework that Blinkist is using to manage its marketing automation strategy.
- Jul 16, 2019
EdTech Marketing Guide #4: Hacking the student recruitment process - Matthieu Pouget Abadie, VP Stud
Read the full story on how OpenClassrooms is hacking the student recruitment process while boosting the overall experience.
- May 6, 2019
EdTech Marketing Guide #3: Scaling marketing internationally - Eva Peris, VP of Sales & Marketing
Take a peek at some fascinating insight from Eva Peris on how to manage marketing efforts internationally.
- Apr 8, 2019
EdTech Marketing Guide #2: Data-driven branding - Antonin Delfino, CMO at Ornikar
Discover how Ornikar is creating an effective data-driven brand awareness strategy.
- Mar 12, 2019
EdTech Marketing Guide #1: From B2T to B2B marketing - Sean D’Arcy, CMO at Kahoot!
Learn more about Kahoot's transitioning marketing efforts from teachers (B2T) to businesses (B2B).
- Oct 30, 2018
The state of EdTech Marketing Report
Welcome to the first edition of the state of EdTech marketing report We believe that understanding how EdTech marketing functions are evolving as well as receiving meaningful insights into what’s happening on the ground are fundamental for both EdTech entrepreneurs and investors. We surveyed 50+ CEOs and CMOs based mainly in Europe, US & Israel, all targeting different customer bases and we also selected 12 publicly traded EdTech companies* to contrast some of the results wit
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