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EDTECH STARTUP
FESTIVAL 2022

DAY 2
Tuesday 6th September

5-9

SEPT
2022

Theme: COMMS, MARKETING & SALES

On day two we will be diving into Communications, Marketing & Sales, with one session covering Strategies, Budgets & KPIs and the other looking at building the profile of the great work you are doing.

Session 1

STRATEGIES

11:00

BST (UK)

Introduction

Moderator: 

David Guérin (Brighteye)

BST (UK)

11:05

Keynote 1

David Arnoux

Co-Founder & Co-CEO

11:20

BST (UK)

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Keynote 2

Matti Niebelschütz

Founder

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11:35

BST (UK)

Panel

• David Arnoux (Co-founder & Co-CEO)
• Matti Niebelschütz (Founder, CoachHub)
• Alex Sarlin (Founder, Edtech Insiders)
• Raffi Salama (Co-founder, Passionfruit)
• Michael Cavanagh (Head of Marketing, Google for Startups)

Discussion Questions:

• How do you decide what to measure on day 1?
• How do you evaluate what’s working as quickly and efficiently as possible? What KPIs do you use and how to judge if it’s going well vs. brilliantly?
• When and how would you suggest building out your marketing function?

11:55

BST (UK)

Breakout + feedback

12:20

BST (UK)

Panel responses

12:30

BST (UK)

Wrap-up

Session 2

BRAND BUILDING

14:00

BST (UK)

Introduction

Moderator: 

Hege Tollerud (Brighteye)

BST (UK)

14:05

Keynote 1

Natasha Mascarenhas

Senior Reporter

14:20

BST (UK)

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Keynote 2

Angela Jameson

Editorial Director

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14:35

BST (UK)

Panel

• Natasha Mascarenhas (Senior Reporter, TechCrunch)
• Angela Jameson (Editorial Director, Burlington)
• Marie Taquet (Founder, iconoClass)
• Cristina Marcos (Head of global events, PR and media, Genially)

Discussion Questions:

• What’s the best way to approach securing media coverage?
• How bothered should you be about media coverage?
• Partnerships are a great way to build trust and credibility, in the same way as media coverage- what’s the best way to approach building effective partnerships?

14:55

BST (UK)

Breakout + feedback

15:20

BST (UK)

Panel responses

15:30

BST (UK)

Wrap-up

We hope you'll join us - sign up below!