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EDTECH STARTUP
FESTIVAL 2022
5-9
SEPT
2022
DAY 2
Tuesday 6th September
Theme: COMMS, MARKETING & SALES
On day two we will be diving into Communications, Marketing & Sales, with one session covering Strategies, Budgets & KPIs and the other looking at building the profile of the great work you are doing.
Session 1
STRATEGIES
11:00
BST (UK)
Introduction
Moderator:
David Guérin (Brighteye)
BST (UK)
11:05
Keynote 1
David Arnoux
Co-Founder & Co-CEO
11:20
BST (UK)
Keynote 2
Matti Niebelschütz
Founder
11:35
BST (UK)
Panel
• David Arnoux (Co-founder & Co-CEO)
• Matti Niebelschütz (Founder, CoachHub)
• Alex Sarlin (Founder, Edtech Insiders)
• Raffi Salama (Co-founder, Passionfruit)
• Michael Cavanagh (Head of Marketing, Google for Startups)
Discussion Questions:
• How do you decide what to measure on day 1?
• How do you evaluate what’s working as quickly and efficiently as possible? What KPIs do you use and how to judge if it’s going well vs. brilliantly?
• When and how would you suggest building out your marketing function?
11:55
BST (UK)
Breakout + feedback
12:20
BST (UK)
Panel responses
12:30
BST (UK)
Wrap-up
Session 2
BRAND BUILDING
14:00
BST (UK)
Introduction
Moderator:
Hege Tollerud (Brighteye)
BST (UK)
14:05
Keynote 1
Natasha Mascarenhas
Senior Reporter
14:20
BST (UK)
Keynote 2
Angela Jameson
Editorial Director
14:35
BST (UK)
Panel
• Natasha Mascarenhas (Senior Reporter, TechCrunch)
• Angela Jameson (Editorial Director, Burlington)
• Marie Taquet (Founder, iconoClass)
• Cristina Marcos (Head of global events, PR and media, Genially)
Discussion Questions:
• What’s the best way to approach securing media coverage?
• How bothered should you be about media coverage?
• Partnerships are a great way to build trust and credibility, in the same way as media coverage- what’s the best way to approach building effective partnerships?
14:55
BST (UK)
Breakout + feedback
15:20
BST (UK)
Panel responses
15:30
BST (UK)