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Exploring reskilling and upskilling in healthcare - market map and analysis

Current Insights: Where Now and What's Next?



This analysis contains:

  • A market map with 'training type' and 'frequency' axes

  • A summary of market leaders and their differentiation approaches

  • A segment by segment analysis of the market map

  • Our summary of insights




Now is the pivotal moment for upskilling and reskilling in Europe's healthcare.


Europe's healthcare system is at a critical juncture. Many nationally-run systems are creaking; we see increasing rates of privatisation across the continent; and we see shortages in appropriately trained healthcare workers. This shortage of healthcare workers is rearing its head at the same time we are observing rapid digital advancements. Initial training, where students prepare intensively in institutions to pass exams, is vital. But there's also a growing need for the ongoing education of established healthcare professionals. This includes brushing up on existing skills and adapting to new tools and techniques, ensuring professionals are continuously updating and expanding their skills in a dynamic environment.


The EURES National Coordination Office highlights significant shortages, especially in nursing and general medical practice.1 While traditional medical education remains vital, it currently faces hurdles such as regional variation in standards, increasing training costs, and a widening divide between academic learning and real-world practice.


With 2023 announced as the 'European Year of Skills' by European Commission president Ursula von der Leyen, there's a stronger focus on foundational education and ongoing professional development.2 The European Health Parliament also supports this direction, emphasizing the need for digital growth in healthcare.


Yet, as we see the use of technology grow, we also see a challenge: a developing gap in digital skills. Estimates indicate that nearly 90% of health roles will soon require digital know-how.3 The industry's dual challenge is evident: we need to attract and train new talent in the latest best practices while also equipping the current workforce for a digital future.


A wave of innovative companies is rising to meet this challenge. They're using VR in medical training and applying AI for mental well-being support. E-learning platforms are expanding their reach, and tools designed to boost clinical efficiency are becoming more common. In surgery, VR simulations are transforming the way professionals train, and all-encompassing learning platforms serve the needs of healthcare professionals at every level.


In this report, we'll explore this dynamic blend of traditional and digital education. Our aim is to provide a comprehensive view of businesses in the healthcare education environment, from core education to the essential processes of upskilling and reskilling. Together, we'll chart the path to a stronger healthcare future.



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