Educational technology, or EdTech, as it’s known, is fast becoming one of the most interesting parts of the technological revolution.
Part of the reason the edtech market took off in the US was because it started to look like other SaaS (software as a service) verticals. Brighteye's theory is that the same kind of dynamic could happen in Europe.
One of the big trends Brighteye is seeing is the focus on personalisation within edtech. This is the application of machine learning and artificial intelligence (AI) and how that can improve learning software. London’s startup scene prides itself on its AI companies, but Paris is also growing in terms of machine learning capabilities.
“Almost every company you talk to in the space has at least a little application of machine learning.” - Ben Wirz
In addition, Brighteye is interested in the development of smart toys, kids’ toys which are Internet of Things (IoT) enabled, which offer either screen-lite or screen-free experiences. There are security risks associated with these kinds of startups, for instance the case of the company CloudPets that saw stuffed toys leak data about half a million users.
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