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What the future holds for EdTech in Europe?

Updated: Dec 12, 2019


Educational technology, or EdTech, as it’s known, is fast becoming one of the most interesting parts of the technological revolution.

Part of the reason the edtech market took off in the US was because it started to look like other SaaS (software as a service) verticals. Brighteye's theory is that the same kind of dynamic could happen in Europe.

One of the big trends Brighteye is seeing is the focus on personalisation within edtech. This is the application of machine learning and artificial intelligence (AI) and how that can improve learning software. London’s startup scene prides itself on its AI companies, but Paris is also growing in terms of machine learning capabilities.

“Almost every company you talk to in the space has at least a little application of machine learning.” - Ben Wirz

In addition, Brighteye is interested in the development of smart toys, kids’ toys which are Internet of Things (IoT) enabled, which offer either screen-lite or screen-free experiences. There are security risks associated with these kinds of startups, for instance the case of the company CloudPets that saw stuffed toys leak data about half a million users.

Read full article on Verdict.


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Brighteye Advisors London Limited is an appointed representative of Sapia Partners LLP which is authorised and regulated by the Financial Conduct Authority (FRN:550103).

©2020 Brighteye Advisors

illustrations (main) Jarom Vogel (elements/spots) Ben Newman

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