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How to approach integrating AI into your ops

If you are a startup that isn't thinking about integrating AI into your ops, you probably should be...

However, it's best not to obsess over whether tools are 'AI' or not - it's far better to focus on how tools can support you to be more productive and achieve your goals.

We recently held a session for portfolio companies on this very subject, so thought to share an AI-assisted write-up with the community in case it's helpful.

This write-up covers the following




How to choose which LLM to use

Choosing the right language model (LLM) depends on various factors, including the specific use case, the available resources, and the desired outcomes. Here are some considerations to help make an informed decision:


  • Use Case Analysis: Understand the specific tasks and applications for which the LLM will be used. Different language models might excel in certain areas, such as content generation, language translation, sentiment analysis, or chatbot functionality. Choose a model that aligns closely with your needs.

  • Performance Evaluation: Evaluate the performance of different LLMs in terms of accuracy, speed, scalability, and language capabilities. Conducting benchmark tests or reviewing performance metrics provided by the model developers can help in making comparisons.

  • Model Customisation: Consider whether the company requires a pre-trained model that can be fine-tuned for specific tasks or if a fully-trained model with general capabilities is sufficient. Some companies may need extensive customisation to adapt the model to their domain-specific language or data.

  • Resource Requirements: Assess the computational resources and infrastructure needed to deploy and maintain the chosen LLM. Some models may require significant computing power and storage, which could impact cost and scalability considerations.

  • Data Privacy and Security: Pay attention to data privacy and security concerns, especially if sensitive or proprietary information will be processed by the LLM. Choose a model with robust security features and consider whether on-premises or cloud-based deployment is more suitable.

  • Vendor Support and Community: Evaluate the level of support provided by the model's developer or vendor, including documentation, updates, and technical assistance. Additionally, consider the size and activity of the model's user community, as this can affect the availability of resources and community-driven innovations.

  • Cost Considerations: Analyse the total cost of ownership, including licensing fees, subscription costs, infrastructure expenses, and ongoing maintenance. Compare the pricing models of different LLM providers and consider the long-term financial implications.

  • Regulatory Compliance: Ensure that the chosen LLM complies with relevant regulations and industry standards, particularly in highly regulated sectors such as finance, healthcare, or legal services. Verify that the model meets requirements for data protection, accessibility, and ethical use. See EU AI Act write-up. 

LLMs to consider include: GPT, Gemini, Mistral, PaLM2, Llama 2, Vicuna, Claude2...Grok...etc.


By carefully considering these factors and conducting thorough evaluations, you can choose the most suitable language model to meet your specific needs.


How to think about integrating AI solutions into your people functions

The following three sections on people, marketing and product follow similar patterns, as you would expect. We attempt to highlight areas of your ops in which solutions could benefit the way you operate.


Teams can benefit greatly from integrating AI solutions into their people functions, such as HR, talent acquisition, employee engagement, and performance management. Here's a step-by-step approach for you to consider:


  • Identify Pain Points and Objectives: Start by identifying the specific pain points and objectives within your people functions. Common challenges might include talent acquisition, onboarding, employee engagement, performance evaluation, and retention. Understanding these pain points will help you prioritise where AI solutions can have the most significant impact.

  • Assess Available AI Solutions: Research and assess available AI solutions that address your identified pain points. There are numerous AI tools and platforms designed for various HR functions, such as applicant tracking systems, chatbots for employee support, sentiment analysis for employee feedback, and predictive analytics for talent retention (see overview at bottom of doc). Evaluate these solutions based on factors like features, ease of integration, scalability, and cost.

  • Start Small and Scale Gradually: Start with a small-scale pilot project to test the effectiveness of AI solutions in addressing your specific needs. This allows you to minimise risk and gather feedback from users before implementing the solution company-wide. As you gain confidence and experience with AI, gradually scale up its use across different people functions.

  • Ensure Data Quality and Security: AI solutions rely heavily on data, so it's essential to ensure that your data is of high quality, relevant, and securely managed. Establish data governance policies and practices to maintain data integrity, privacy, and security throughout the AI implementation process. Compliance with data protection regulations such as GDPR or CCPA is also crucial.

  • Provide Training and Support: Invest in training and support for employees who will be using AI solutions in their daily work. Ensure that they understand how to use the tools effectively and that they feel comfortable with the technology. Continuous learning and upskilling initiatives can help employees adapt to new AI-driven processes and workflows.

  • Monitor Performance and Iterate: Continuously monitor the performance and impact of AI solutions on your people functions. Track key metrics such as recruitment efficiency, employee satisfaction, turnover rates, and productivity improvements. Use this data to iterate and refine your AI strategies, making adjustments as needed to achieve better outcomes.

  • Promote Transparency and Ethical Use: Be transparent with employees about the use of AI in people functions and reassure them that AI is meant to augment human capabilities rather than replace them. Ensure that AI algorithms are fair, unbiased, and free from discrimination by regularly auditing and testing them for potential biases. Uphold ethical principles in data collection, processing, and decision-making to build trust among employees.


By following these steps, startups can strategically integrate AI solutions into their people functions to drive efficiency, improve employee experiences, and ultimately contribute to their overall success and growth.



How to think about integrating AI solutions into your marketing function

Integrating AI solutions into the marketing function can provide startups with valuable insights, automation capabilities, and improved targeting to enhance their marketing efforts. Here's a roadmap for startups to consider when integrating AI into their marketing function:


  • Identify Marketing Goals and Pain Points: Start by identifying your marketing goals and the specific pain points you want to address. This could include improving lead generation, increasing conversion rates, enhancing customer segmentation, or optimising marketing spend. Understanding your objectives will help you prioritise AI solutions that align with your business needs.

  • Explore AI Marketing Solutions: Research and explore AI-powered marketing solutions that can address your identified pain points and goals. There are various AI applications in marketing, such as predictive analytics, natural language processing for content generation and sentiment analysis, recommendation engines, chatbots for customer service, and personalised marketing automation platforms. Evaluate these solutions based on factors like features, ease of integration, scalability, and cost.

  • Data Collection and Integration: Ensure you have access to quality data from various sources, including customer interactions, website analytics, social media engagement, and sales data. AI algorithms rely on large volumes of data to train and improve their accuracy. Integrate data from different sources to create a unified view of your customers and prospects.

  • Implement Personalisation: Leverage AI to personalise marketing messages and experiences for your audience. Use customer data to segment your audience and deliver targeted content, offers, and recommendations based on their preferences, behaviour, and demographics. Personalisation can improve engagement, conversion rates, and customer satisfaction.

  • Optimise Campaign Performance: Use AI-driven analytics and optimisation tools to improve the performance of your marketing campaigns. AI can help you analyse vast amounts of data to identify patterns, trends, and insights that human analysts might overlook. Use these insights to refine your targeting, messaging, and campaign strategies for better results.

  • Automate Routine Tasks: Take advantage of AI-powered automation tools to streamline routine marketing tasks and workflows. This could include automating email marketing, social media scheduling, ad targeting, lead scoring, and content curation. Automation can free up time for your marketing team to focus on more strategic activities and creative initiatives.

  • Experiment and Iterate: Continuously experiment with AI-driven marketing strategies and tactics to discover what works best for your audience and objectives. Test different messaging, channels, and offers to see what resonates most with your target market. Monitor key performance metrics and iterate based on the results to optimise your marketing efforts over time.

  • Stay Ethical and Transparent: Ensure that your AI-driven marketing practices adhere to ethical principles and respect customer privacy. Be transparent with your audience about how their data is being used and give them control over their privacy preferences. Avoid deceptive or manipulative tactics and prioritise building trust with your customers.


By following these steps, startups can strategically integrate AI solutions into their marketing function to drive efficiency, effectiveness, and ROI. AI can empower startups to better understand their audience, personalise their marketing efforts, and stay competitive in an increasingly data-driven and dynamic marketplace.


How to think about integrating AI solutions into your product function

When integrating AI solutions into their product function, startups should consider several key factors:


  • Identify Use Cases: Determine how AI can enhance your product offering. This could involve improving functionality, personalising user experiences, or automating tasks.

  • Understand Data Requirements: Assess the data needed to train AI models effectively. Ensure you have access to quality data and consider data privacy and security implications.

  • Select Suitable AI Technologies: Choose AI technologies that align with your product goals and technical capabilities. This could include machine learning, natural language processing, computer vision, or recommendation systems.

  • Develop In-House Expertise or Partner: Decide whether to build AI capabilities in-house or partner with external experts or vendors. Consider factors like cost, time to market, and the complexity of the technology.

  • Iterate and Test: Implement AI features iteratively and gather feedback from users to refine functionality and improve usability. Conduct A/B testing and monitor performance metrics to assess the impact of AI on user satisfaction and product success.

  • Ensure Scalability and Reliability: Design AI solutions to scale with growing user demand and ensure reliability and performance under varying conditions. Consider factors like computational resources, infrastructure requirements, and maintenance needs.

  • Comply with Regulations: Ensure that AI features comply with relevant regulations and ethical guidelines, especially in areas like data privacy, bias mitigation, and transparency.

  • Provide User Education and Support: Educate users about AI features and how they enhance the product experience. Offer training resources and support to help users understand and make the most of AI capabilities.

  • Monitor and Update Regularly: Continuously monitor AI models and algorithms for performance, accuracy, and fairness. Update models regularly to incorporate new data, improve predictions, and adapt to changing user needs and preferences.


By considering these factors, startups can strategically integrate AI solutions into their product function to deliver innovative, valuable, and competitive offerings to their customers.



What skillset is required for someone to successfully integrate AI into ops?

Integrating AI solutions into startup operations and building custom elements to suit your business requires a combination of technical, analytical, and strategic skills. Here are some key skills that are essential for successfully implementing AI solutions in a startup environment:


Technical Proficiency

  • Understanding of AI and machine learning concepts, algorithms, and techniques.

  • Proficiency in programming languages commonly used in AI development, such as Python, R, or Java.

  • Knowledge of data pre-processing, feature engineering, model training, and evaluation.

  • Familiarity with AI frameworks and libraries such as TensorFlow, PyTorch, scikit-learn, or Keras.

  • Ability to work with cloud platforms and services for data storage, processing, and deployment, such as AWS, Google Cloud, or Azure.

Data Analysis and Interpretation

  • Strong analytical skills to analyse data, identify patterns, and derive actionable insights.

  • Understanding of statistical methods and techniques for data analysis, hypothesis testing, and predictive modeling.

  • Ability to interpret and communicate the results of AI models to non-technical stakeholders in a clear and understandable manner.

Problem-Solving Skills

  • Creative problem-solving skills to address unique challenges and opportunities in the startup environment.

  • Ability to identify business problems that can be solved or improved with AI solutions and develop innovative approaches to solve them.

  • Adaptability and willingness to experiment with different AI techniques and strategies to find the best solutions for specific use cases.

Domain Knowledge

  • Understanding of the specific industry or domain in which the startup operates, including its business processes, market dynamics, and customer needs.

  • Knowledge of relevant regulations, standards, and best practices related to data privacy, security, and ethical use of AI in the industry.

Collaboration and Communication

  • Strong interpersonal skills to collaborate effectively with cross-functional teams, including data scientists, engineers, product managers, and business stakeholders.

  • Ability to communicate technical concepts and requirements to non-technical team members and vice versa.

  • Facilitation skills to lead meetings, gather requirements, and drive consensus among stakeholders.

Project Management

  • Project management skills to plan, execute, and track AI projects from inception to deployment.

  • Ability to prioritise tasks, manage deadlines, and allocate resources effectively to ensure successful project delivery.

  • Agile and iterative approach to development, allowing for flexibility and adaptation to changing requirements and priorities.

Continuous Learning and Adaptation

  • Willingness to continuously learn and stay updated on the latest developments in AI technologies, tools, and techniques.

  • Openness to feedback and willingness to iterate and adapt solutions based on feedback and real-world usage.


By possessing a combination of these skills and fostering a culture of innovation and collaboration, startups can effectively integrate AI solutions into their operations and build custom elements tailored to their unique business needs and objectives.



Measuring the return on investment (ROI) for the integration of AI in your ops

Here are some key metrics to consider when evaluating the impact of new solutions:


  • Cost Savings: Measure the direct cost savings achieved through AI implementation, including reductions in labor costs, manual processes, and operational expenses. This could include savings from automation of routine tasks, increased efficiency, and optimisation of resource allocation.

  • Revenue Growth: Evaluate the impact of AI on revenue generation and business growth. Measure increases in sales, customer acquisition, and retention attributable to AI-driven marketing, sales, and customer engagement initiatives. Track changes in customer lifetime value (CLV) and average revenue per user (ARPU) as indicators of revenue growth.

  • Productivity and Efficiency: Assess improvements in productivity and efficiency resulting from AI implementation. Measure changes in throughput, turnaround times, and output per employee in key business processes or departments. Track metrics such as time-to-market for new products or features, project completion rates, and resource utilisation.

  • Quality and Accuracy: Evaluate the impact of AI on the quality and accuracy of business processes and outcomes. Measure improvements in data accuracy, error rates, and compliance with quality standards. Assess the accuracy and reliability of AI-driven predictions, recommendations, and decision-making compared to manual processes or alternative methods.

  • Customer Satisfaction and Retention: Measure changes in customer satisfaction levels and retention rates resulting from AI-driven improvements in products, services, and customer experiences. Monitor metrics such as Net Promoter Score (NPS), customer churn rate, and customer feedback sentiment analysis to gauge customer sentiment and loyalty.

  • Risk Reduction and Compliance: Assess the effectiveness of AI in mitigating risks and ensuring compliance with regulatory requirements and industry standards. Measure reductions in risk exposure, incidents, and non-compliance issues. Track adherence to regulatory deadlines, data privacy regulations, and security standards.

  • Innovation and Competitive Advantage: Evaluate the impact of AI on innovation and competitive advantage within your industry or market segment. Measure increases in market share, brand value, and differentiation attributable to AI-driven product innovations, service enhancements, or business model innovations.

  • Time-to-Insight and Decision-Making: Measure improvements in decision-making speed, accuracy, and agility resulting from AI-driven insights and analytics. Track metrics such as time-to-insight, decision turnaround times, and the frequency of data-driven decisions across different levels of the organisation.

  • Employee Satisfaction and Engagement: Assess the impact of AI on employee satisfaction, engagement, and retention. Measure changes in employee productivity, morale, and job satisfaction resulting from AI-driven improvements in work processes, decision support, and career development opportunities.

  • Long-Term Strategic Impact: Consider the long-term strategic impact of AI on the organisation's growth trajectory, market positioning, and competitive resilience. Monitor changes in strategic KPIs such as market penetration, customer acquisition cost (CAC), customer lifetime value (CLV), and return on investment (ROI) over time.


By tracking these metrics and assessing the overall impact of AI on key aspects of the business, startups can measure the return on investment of AI integration and make informed decisions about future investments and strategic priorities.




Overview of tools by category


Here’s an attempt to run through some of the most helpful solutions in different areas of company operation, with AI components (please bear in mind that many companies on the list can fall into more than one category in the below).

If you use tools in each area that are not mentioned, please share them so I can add them to the set!

Marketing, sales and customer service

AI tools help marketing, sales, and customer service by enhancing efficiency and personalisation. In marketing, AI automates campaign optimisation, content creation, and customer segmentation for targeted outreach. In sales, AI enables predictive analytics, lead scoring, and personalised recommendations to streamline processes and boost conversions. In customer service, AI-powered chatbots provide instant support, while sentiment analysis and customer behaviour tracking enhance satisfaction. AI empowers businesses to deliver tailored experiences, drive engagement, and foster long-term relationships with customers.

Chatbots & AI agents

E.g. ChatGPTClaude 2Bing AI, AI AgentAgentGPT, HyperWrite Assistant (see, from within sales)

Chatbots can be used to automate customer support, engage website visitors, and streamline communication. By providing instant responses to inquiries, personalised recommendations, and 24/7 assistance, chatbots enhance customer satisfaction, reduce response times, and free up human resources for more strategic tasks, ultimately driving growth and efficiency.


Content creation

E.g. JasperCopy.aiAnyword, ChatGpt et al. 

AI can be used in content creation to generate engaging and personalised content at scale. AI-powered tools can analyse trends, user preferences, and data to produce high-quality articles, social media posts, videos, and advertisements tailored to the target audience, enhancing brand visibility and driving audience engagement.


Relationship management

E.g. Zia by Zoho CRM, Air, Zendesk, Salesforce,, Pipedrive, Apptivo

Optimise sales processes with AI tools by automating lead qualification, personalising outreach, and forecasting sales trends. Through predictive analytics and customer insights, AI empowers startups to identify prospects, nurture relationships, and close deals more effectively, ultimately driving revenue growth and business success.


Grammar checkers and rewording tools

E.g. GrammarlyWordtuneProWritingAid

Grammar checkers and rewording tools can enhance the clarity, correctness, and professionalism of written content. By identifying grammar errors, spelling mistakes, and awkward phrasing, these tools help companies communicate effectively, maintain credibility, and make a positive impression on their audience.


Video creation and editing

E.g. DescriptWondershare FilmoraRunway, Lumen5, Canva

Utilise AI tools in video creation and editing to streamline production processes, enhance visual quality, and personalise content. AI-powered features such as automated editing, scene recognition, and voice synthesis enable startups to create professional-looking videos efficiently, engage audiences effectively, and differentiate their brand in a crowded market.


Image generation

E.g. DALL·E 3MidjourneyStable Diffusion

Companies can harness AI tools in image generation to create visually compelling graphics, illustrations, and designs. Through techniques like style transfer, image synthesis, and generative adversarial networks (GANs), AI enables startups to generate original and customised images efficiently, enhancing brand aesthetics, creativity, and visual storytelling capabilities.


Voice and music generation

E.g. MurfSplash ProAIVA

Companies can employ AI tools in voice and music generation to produce high-quality audio content, including voiceovers, music tracks, and sound effects. Using techniques such as natural language processing and neural networks, AI enables startups to create realistic and customisable audio assets, enhancing brand communication and multimedia experiences.



Collaboration and internal knowledge


AI tools are transforming collaboration and internal knowledge management by automating tasks and improving decision-making. In collaboration, AI facilitates document management, scheduling, and team communication, enhancing productivity and efficiency. In knowledge management, AI-powered search engines, chatbots, and recommendation systems help employees access relevant information quickly and make informed decisions. Additionally, AI analyses data to identify trends, patterns, and insights, enabling organisations to leverage their collective knowledge effectively. By streamlining workflows and facilitating knowledge sharing, AI empowers teams to collaborate seamlessly and achieve their goals more efficiently.

Knowledge management and AI grounding

E.g. MemNotion AI Q&APersonal AI, SanaLabs

These tools enhance productivity by providing a form of digital assistant that helps you save time on time-consuming tasks that bog down workflow (like summarising texts, generating content outlines). They can also provide translation services, as well as providing actionable insights from meetings.


Business planning

E.g. Upmetrics

Startups can utilise AI tools in business planning to analyse market trends, forecast demand, and optimise resource allocation. Through data-driven insights and predictive analytics, AI empowers startups to make informed decisions, identify growth opportunities, and develop strategic plans that align with market dynamics, ultimately driving sustainable business success.


Task and project management

E.g. AsanaAny.doBeeDone

Leverage AI tools in task and project management to streamline workflows, allocate resources efficiently, and optimise project timelines. With features such as automated task assignment, predictive scheduling, and intelligent analytics, AI enhances productivity, reduces bottlenecks, and fosters collaboration among team members, driving project success.


Transcription and meeting assistants

E.g. FirefliesAirgramKrisp, Otter, Zoom

Utilise AI transcription and meeting assistants to enhance productivity and collaboration during meetings. By automatically transcribing conversations, summarising key points, and providing real-time insights, these tools enable startups to capture valuable information, facilitate decision-making, and ensure that team members stay focused and informed.



E.g. ReclaimClockwiseMotion, Calendly, Google appointment scheduler, Hubspot

Tools in scheduling to optimise time management and improve efficiency. By analysing calendars, preferences, and constraints, AI algorithms can automatically schedule meetings, appointments, and tasks, reducing conflicts and maximising productivity. These tools simplify scheduling processes, saving time and minimising administrative overhead for startup teams.


Automation (connecting apps)

E.g. Zapier (Zapier competitors)





AI tools are revolutionising communications across various platforms. In inbox management, AI streamlines email organisation and prioritises messages for efficient handling. For emails and campaigns, AI optimises content, personalises messages, and automates scheduling for targeted outreach. In slide decks and presentations, AI enhances design, suggests improvements, and generates visuals to captivate audiences. Moreover, AI-powered social media listening tools monitor brand mentions, sentiment, and trends to inform marketing strategies and engage with audiences effectively. AI empowers businesses to communicate more effectively, engage with stakeholders, and drive impactful results in today's dynamic digital landscape.

Email inbox management

E.g. SaneBoxMailbutlerEmailTree

Startups can employ AI tools in email inbox management to prioritise, categorise, and respond to messages effectively. By using machine learning algorithms to analyse email content and user behavior, these tools can automate sorting, flagging important messages, and suggesting responses, streamlining communication and saving time for startup teams.


Emails and campaign

E.g., Phrasee, Crystal Knows, Mailchimp, Brevo

Utilise AI tools in email campaigns to personalise content, optimise send times, and improve engagement. By analysing customer data and behavior, AI algorithms can segment audiences, tailor messages, and suggest relevant subject lines and content, leading to higher open rates, click-through rates, and conversions.


Slide decks and presentations

E.g. Genially DecktopusBeautiful.aiSlidesgo, Canva, Storydoc

Leverage AI tools in slide decks and presentations to enhance visual appeal, streamline content creation, and improve audience engagement. Through features like design suggestions, layout optimisation, and content generation, AI enables startups to create professional-looking presentations efficiently, leaving a lasting impression on stakeholders and investors.


Social media listening

E.g. Brandwatch, Hootsuite

Maximise the benefits of AI social media listening tools by monitoring brand mentions, sentiment, and trends across social platforms. By analysing vast amounts of data in real-time, these tools provide valuable insights into customer preferences, competitive landscapes, and market opportunities, informing marketing strategies and driving engagement.



Data analysis


AI tools revolutionise data analysis by automating processes and uncovering insights. Through machine learning algorithms, AI processes vast datasets, identifies patterns, and predicts trends with speed and accuracy. AI-powered analytics tools enable businesses to gain deeper understanding of their customers, optimise operations, and make data-driven decisions. From predictive modelling to anomaly detection, AI enhances the efficiency and effectiveness of data analysis across industries. By leveraging AI, organisations can extract valuable insights from their data, driving innovation, and staying competitive in today's data-driven world.


E.g. aomnigenei, Consensus

Leverage AI tools in research to accelerate data analysis, discover insights, and drive innovation. By automating data collection, processing, and interpretation, AI enables startups to uncover patterns, trends, and opportunities more efficiently, empowering informed decision-making and facilitating breakthrough discoveries in their respective fields.


Predictive analytics

E.g. PecanAI

Harness AI tools in predictive analytics to forecast trends, anticipate customer behavior, and optimise business strategies. By analysing historical data and patterns, AI algorithms enable startups to make data-driven predictions, mitigate risks, and seize opportunities, ultimately driving growth and competitive advantage in dynamic markets.



Engineering & Design


AI tools are transforming engineering and design by automating tasks and enhancing creativity. In engineering, AI enables predictive maintenance, optimisation, and simulation, improving efficiency and reliability. In design, AI generates concepts, refines prototypes, and aids in 3D modelling, accelerating innovation and iteration. Additionally, AI analyses data to identify trends, patterns, and insights, informing design decisions and improving product performance. By augmenting human capabilities and streamlining workflows, AI empowers engineers and designers to tackle complex challenges, develop innovative solutions, and deliver high-quality products in today's rapidly evolving landscape.


E.g. GitHub co-pilot, TabNine, OpenAI Codex, Sourcegraph, Replit, Huggingface    

Leverage AI coding tools to streamline software development, enhance code quality, and accelerate project timelines. By automating code generation, debugging, and optimisation tasks, these tools empower developers to focus on innovation, collaboration, and problem-solving, ultimately improving productivity and delivering high-performance solutions to market.


AI app builders

E.g. SoftrPowerApps, AppSheet 

Maximise the benefits of AI app builders by quickly prototyping, developing, and deploying mobile applications. These tools, powered by AI, streamline the app development process, reduce coding complexities, and enable startups to bring innovative solutions to market faster, enhancing user experiences and driving business growth.


Personalisation engines

E.g. Dynamic Yield, Optimizely

Optimise customer experiences with AI personalisation engines by tailoring content, recommendations, and interactions to individual preferences and behaviours. By analysing user data and engagement patterns, these engines deliver targeted messaging, product suggestions, and promotions, fostering customer loyalty and driving revenue growth.


3D modelling

E.g. Spline, Meshcapade

Leverage AI tools in 3D modeling to streamline design processes, improve accuracy, and enhance visualisations. By automating tasks like mesh generation, texture mapping, and object recognition, AI enables startups to create realistic and customised 3D models efficiently, accelerating product development and innovation.





AI tools are reshaping finance operations for startups by automating tasks and providing valuable insights. In budgeting and forecasting, AI analyses historical data to predict future financial trends, enabling accurate planning and decision-making. In expense management, AI streamlines processes, detects anomalies, and optimises spending, improving efficiency and cost control. Additionally, AI-powered analytics tools help startups assess financial health, identify opportunities for growth, and mitigate risks. By leveraging AI in finance operations, startups can enhance financial visibility, drive strategic decision-making, and achieve sustainable growth in today's competitive landscape.

Finance and Admin tools

E.g. Rossu, Sage Intacct, Coupa, Deel

Optimise financial and administrative processes with AI tools by automating tasks such as bookkeeping, expense tracking, and invoice management. By leveraging machine learning algorithms, these tools improve accuracy, efficiency, and compliance, allowing startups to focus on strategic priorities and business growth.


Expenses tracking

E.g. Pleo, Payhawk

Leverage AI expense tracking tools to streamline financial management and optimise spending. By automating data capture, categorisation, and analysis, these tools provide real-time insights into expenses, identify cost-saving opportunities, and ensure compliance with budgetary goals, ultimately enhancing financial transparency and decision-making.



People & Recruitment


In recruitment, AI streamlines candidate sourcing, screening, and selection, saving time and improving hiring outcomes. AI-powered chatbots provide instant support to candidates, while predictive analytics identify top talent and cultural fit. Additionally, AI analyses employee data to optimise workforce planning, performance management, and retention strategies. By leveraging AI in people operations, startups can attract, develop, and retain top talent more effectively, driving organisational success and growth in today's competitive market.

Applicant tracking systems

E.g. CharlieHR, Teamtailor, Rippling, BambooHR, HiBob

Maximise the benefits of AI applicant tracking systems by automating candidate sourcing, screening, and assessment. By analysing resumes, matching skills to job requirements, and scheduling interviews, these systems streamline the recruiting process, save time for hiring managers, and identify top talent efficiently, ultimately improving hiring outcomes.


Performance management/ tracking

E.g. Talentmapper, Mercateam, Lattice

Optimise performance management with AI by automating feedback collection, goal tracking, and performance evaluations. By analysing employee data and providing actionable insights, AI tools enable startups to identify strengths, address weaknesses, and foster continuous improvement, ultimately driving employee engagement, productivity, and organisational success.





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