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All Sidekick Articles


Beyond the benchmark: rethinking the ARR-to-CSM ratio
Brighteye's Customer Success mentor, Andrea Spillman-Gajek, dives into guidelines on ARR - Customer Success Manager Ratios, with points on how the ratio can vary by company, setting the preferable ratio, understanding if your ratio is wrong or right and other metrics to consider.


Leveraging Customer Success for Growth: turning customer success into a growth engine
Existing customers – and the retention and growth of their ARR - are the most important drivers of efficient growth.


Defining Metrics for Success: the importance of measuring customer success
Understanding which metrics matter and how to track them ensures you can measure progress, identify risks, and prove value.


Understanding Customer Success
In your early days, churn can be catastrophic, and proactive Customer Success is often the difference between surviving and thriving.


Customer Journey Mapping and Engagement: understanding and optimising the customer journey
A short guide to support you with your customer journey mapping, ensuring you form proactive customer engagement, utilising automation.


Building your Customer Success Team: scaling from founder-led CS to a dedicated team
A short guide to building your customer success team, including when to hire a specialist, overview of key roles, and aligning with teams.
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