Consumer health has become a hive of startup activity, helping people learn about their bodies, adjust their behaviours and work towards healthier lives. We dove into this space and formed a market map to summarise our understanding of the market and highlight areas of opportunity.
We dive into the proliferation of AI companions and the roles we can expect them to play in our lives, in our finances, our health, our education and our wider lifestyle.
We explore how you need a short, succinct, and consistent company-level brand message at the core of every piece of content your startup generates for public and stakeholder consumption.
We walk through why DIY PR can work well for early startups, why working with an agency at the wrong moment can be counterproductive, and cases in which partnering with an agency on a one-off or ongoing basis can be advantageous.
