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All Sidekick Articles


Seeing clearly with Brighteye: making impact central in Edtech
Professor Natalia Kucirkova, Director of the International Centre for Edtech Impact (WiKIT), reflects on our new impact collection, highlighting a sea change towards proving and advanving impact as a commercial priority.


Communicating impact
This article focuses on helping you tell your impact story to your customers, your partners and your investors, as well as covering points on social proof and ensuring transparency and trust.


Measuring what matters
We work through how to pick the right impact metrics, how to run lean impact evaluation, and how you use this evaluation to inform your decisions.


Designing for impact
How to build companies that change people’s lives You’ve got the vision. You’re building something that matters . But how do you ensure...


The startup case for impact
We walk through how impact can be a strategic advantage from day one, through our 6 reasons...


What is impact?
An exploration of what 'impact' means for startups, including common forms of impact, social impact vs. commercial impact and the distinction between 'output' and 'outcome'.


Why NPS isn't enough: the right evidence at the right time
Libby Hills builds on her first article which focused on impact as a value-driver, focusing here on how startups should approach gathering evidence, including how AI can help.


Evidence Pays…Really: why proving your Edtech product works is good business
Libby Hills from the Jacobs Foundation dives into the financial case for measuring and proving your company's impact.
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