All Sidekick Articles

We look at what PR is all about for tech startups and why you should start thinking about your public profile from the early days.

We explore how you need a short, succinct, and consistent company-level brand message at the core of every piece of content your startup generates for public and stakeholder consumption.

We have collected some insights on how to catch a busy journalist’s attention and interest.

We look at ways to proactively create assets that make journalists' work easier and (sometimes) fast-track your story into the headlines.

We walk through why DIY PR can work well for early startups, why working with an agency at the wrong moment can be counterproductive, and cases in which partnering with an agency on a one-off or ongoing basis can be advantageous.