All Sidekick Articles

Consumers are becoming the CEOs of their own health

Consumer health has become a hive of startup activity, helping people learn about their bodies, adjust their behaviours and work towards healthier lives. We dove into this space and formed a market map to summarise our understanding of the market and highlight areas of opportunity.

Me, Myself, and My AI - the rise of AI companions

We dive into the proliferation of AI companions and the roles we can expect them to play in our lives, in our finances, our health, our education and our wider lifestyle.

Gen Z and the new education compact

We canter through how Gen Z is reshaping our approach to learning and work, based around an article from Balderton.

Construction keeps starting over: the $1.6T elephant in the room

Each construction project brings new people and new expectations, but when knowledge doesn’t flow and compliance gets reinterpreted on every site, the sector repeats its most costly mistakes. A new layer of tools is helping teams preserve both insight and integrity. We dove into this space.

Factories don’t run on machines alone: the $1 Trillion skills gap in manufacturing

Factories are evolving, but without a workforce enablement layer, the machines won’t matter. Let’s fix that before production grinds to a halt. We explore the market for learning and work solutions tackling this important problem.

Could a U.S. Government program deliver education technology breakthroughs?

In a Sidekick exclusive, Ed Metz and Eric Tucker dive into the effectiveness and success of a US Government program designed to catalyse education and learning breakthroughs.

Research Tools: breaching new frontiers

Research is a powerful driver of progress, helping us explore and understand the unknown, build new knowledge, and solve complex problems. We dive into how tools used in scientific, technical and academic research are evolving, including a market map.

Defining and measuring customer value

Andrea Spillman-Gajek takes us through an overview on how to define and measure customer value, with a view to driving desired business outcomes.

Why we invested in Shakers

When we met Héctor , Nico , Jaime and Adri in July 2023, it was clear they were building more than just a product, they were creating a...

Why NPS isn't enough: the right evidence at the right time

Libby Hills builds on her first article which focused on impact as a value-driver, focusing here on how startups should approach gathering evidence, including how AI can help.