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All Sidekick Articles


Beyond the benchmark: rethinking the ARR-to-CSM ratio
Brighteye's Customer Success mentor, Andrea Spillman-Gajek, dives into guidelines on ARR - Customer Success Manager Ratios, with points on how the ratio can vary by company, setting the preferable ratio, understanding if your ratio is wrong or right and other metrics to consider.


Why NPS isn't enough: the right evidence at the right time
Libby Hills builds on her first article which focused on impact as a value-driver, focusing here on how startups should approach gathering evidence, including how AI can help.


The inside story of the EU's AI Act from the person that wrote it - with Gabriele Mazzini (Part 2)
We spoke with Gabriele Mazzini, the lead architect of the EU's AI Act to understand how the act came together and what it means for startups


AI for Training - the evolution of corporate training
A dive into the use of AI for training in corporate environments, featuring expert comments, a market map, and views on opportunites.


AI for Enhancing Productivity - learning in the flow of work
A dive into the use of AI for enhancing productivity in corporate environments, featuring expert comments, a market map and opportunities.


The inside story of the EU's AI Act from the person that wrote it - with Gabriele Mazzini (Part 1)
We sat down with Gabriele Mazzini, Architect and Lead Author of the EU's AI Act, to get his reflections on the Act, including his critiques.


AI for Hiring - how AI is transforming talent acquisition
A dive into the use of AI for hiring processes, looking at workforce trends before diving into a market map and associated analysis.


Evidence Pays…Really: why proving your Edtech product works is good business
Libby Hills from the Jacobs Foundation dives into the financial case for measuring and proving your company's impact.


Key Insights from the 2025 Edtech Funding Report with Rhys
The first episode of the Brighteye Sidekick podcast dove into the state of Edtech in 2024, highlighting the trends, challenges, and...


Understanding Customer Success
In your early days, churn can be catastrophic, and proactive Customer Success is often the difference between surviving and thriving.


Post-16 Pathways: bridging the gap between education and employment
A dive into post-16 pathways, including a market map, policy overview, and description of opportunities in the space


The European Edtech Funding Report 2025
The European Edtech Funding Report 2025 has landed! Check it out for global and European insights on all things Edtech and its adjacencies.
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