Listen on Apple Podcasts and Spotify, or watch on YouTube.
Growth used to mean buying ads, running SEO campaigns, or hiring big teams - but AI is flipping the playbook.
In this episode, David explores how AI is reshaping growth at startups: from making every product output a marketing asset, to Answer Optimisation Engines (the new SEO), to the return of the one-channel playbook, and why automation is shrinking growth teams.
Action: Run a quick “growth design check”:
- Is your product output shareable?
- Does your company appear in ChatGPT or Perplexity?
- Which single channel could you fully own?
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The ultimate guide to AEO - Lenny's podcast" : https://youtu.be/iT7kq-R3Gjc?si=EzilR9R026R2v-Sa
Every marketing channel sucks right now - Andrew Chen: https://andrewchen.substack.com/p/every-marketing-channel-sucks-right
