The core of our bet on imagi is that, properly channeled, AI can allow teachers to dramatically expand the scope of what we expect from students and better prepare them for the wider world.
The answer to the challenge posed by AI in education is not a blanket curb on AI usage, but rather to embrace the potential of AI for active learning. We believe that what kids can build with the right tools will surpass all expectations, engaging them in learning and building for life.
No one is better placed than Dora and Beatrice to make the most of this opportunity. They started imagi in 2018 to get more girls into coding. Seven years of selling directly into hundreds of US schools taught them how to earn schools trust and build products that meet the needs of teachers and students alike.
Leveraging that expertise, they have built imagi into a safe and dynamic platform - the education layer that schools need to make AI applications like Lovable both safe and compelling.
The opportunity
Over 30 US states now mandate K-12 computer science, and AI literacy is quickly becoming the next mandate, with California, Hawaii, New York and Idaho already issuing guidance. Yet 69% of teachers report little to no formal AI training, and most schools have no safe, compliant way to let students actually use the AI tools reshaping every other part of their lives. It is a familiar split: real demand, real regulatory pressure, and no trusted layer in between.
What is imagi?
imagi is a platform that gives schools safe, curriculum-aligned access to the same generative AI apps everyone else is using, starting with an exclusive partnership with Lovable. Student prompts are filtered and guardrailed before they ever reach a third-party model, accounts are anonymized, and the whole platform is built COPPA and FERPA compliant from the ground up. For the AI companies, imagi is the education arm they do not have to build themselves; for schools, it is a single trusted vendor instead of multiple unvetted apps.
Three things convinced us
- Rare, earned founder-market fit. Dora and Beatrice spent years learning how to actually sell into US school districts. Sari joined them later to add even more experience. That credibility, combined with Dora's close relationships across Europe's AI leaders, is what got Lovable onboard with more AI apps in pipeline.
- Timing. AI-literacy mandates are landing in state after state and parents are just as worried about their kids being left behind by AI as they are at kids using AI to cheat. The moment is ripe for a safe platform that prevents cheating while enabling children to gain needed skills.
- Strong early signals. In the four months since the Lovable-powered platform launched, imagi signed up roughly 15,000 teachers and well over 100,000 students, landed a state-level pilot with Hawaii, and launched at LA Unified, the second-largest school district in the US, alongside will.i.am.
Brighteye’s HumanOS thesis is that as software becomes more intelligent, it multiplies the value of human skills. Schools can be an integral part of helping children to understand this potential and we look forward to seeing how Dora, Beatrice, Sari and the team at imagi helps unlock this opportunity
We are excited to lead this round alongside a group of investors and operators who know this space from the inside, including Day One Capital, Feminvest, Eleven Labs founder Mati Staniszewski, Roblox CEO David Baszucki, OpenAI Europe's Laura Modiano, GSV's Deborah Quazzo, and Kahoot! Co-founder Johan Brand.
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