We explore how you need a short, succinct, and consistent company-level brand message at the core of every piece of content your startup generates for public and stakeholder consumption.
We walk through why DIY PR can work well for early startups, why working with an agency at the wrong moment can be counterproductive, and cases in which partnering with an agency on a one-off or ongoing basis can be advantageous.
Data is only as useful as you make it and this requires structuring your data so that it's interpretable and so you know if your moves are making the decisions you want and expect. This article runs through this critical topic.
Speed and quality both matter during your building phase, but as Jono Hey states: "I keep in mind that 'a kick-ass half is better than a half-assed whole'". Explore why in this post!
Building, learning and iterating will make or break your startup. Even if you start with a bad idea, you can iterate your way to a good one. This article sets out guidance on how to get this right.
You’re shipping fast. Customers are interested. Your engineers are sprinting to keep up with a growing list of priorities. Things are happening and all at once. Then someone asks the question: “Should we hire a PM?”
A "Product-led" company is an aim for many founders. Few can explain what that really means. Fewer still have a product strategy that guides decisions, aligns teams, and scales with the company. Roadmaps can become grab bags (whoever shouts loudest gets their feature grabbed first), and features ship, but things aren’t moving the needl
We explain why companies should consider budgeting a strategic tool, ensuring sustainable growth, build investor confidence, and increase strategic agility.
We help you understand what constitutes an effective financial reporting system, including the key characteristics to consider when designing your process.
Professor Natalia Kucirkova, Director of the International Centre for Edtech Impact (WiKIT), reflects on our new impact collection, highlighting a sea change towards proving and advanving impact as a commercial priority.
This article focuses on helping you tell your impact story to your customers, your partners and your investors, as well as covering points on social proof and ensuring transparency and trust.
Forming your Business Review Process in a repeatable, impactful way, is key to maintaining healthy relationships with your key customers. This guide from Andrea Spillman-Gajek gives you tips on preparing for the review, what do during the review and how to follow-up for maximal impact.
Running an effective Executive Business Review with your key clients can make or break your vital customer relationships. Andrea Spillman-Gajek helps you get them right.
Brighteye's Customer Success mentor, Andrea Spillman-Gajek, dives into guidelines on ARR - Customer Success Manager Ratios, with points on how the ratio can vary by company, setting the preferable ratio, understanding if your ratio is wrong or right and other metrics to consider.
An anonymous exit with a US-based founder, with the themes of balancing vision with finding product market fit, balancing impact and financial objectives and how the pandemic altered their trajectory pre-exit.
Winning in the US, the latest guide from Index Ventures, offers a clear, strategic framework to navigate this leap. Based on deep research, founder interviews, and hard-won lessons from 500+ venture-backed companies, the guide presents five proven archetypes for US expansion and shows how to choose the right one for your startup. We summarise the key takeaways!
