4 ways AI is transforming growth at startups

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Growth used to mean buying ads, running SEO campaigns, or hiring big teams - but AI is flipping the playbook.

In this episode, David explores how AI is reshaping growth at startups: from making every product output a marketing asset, to Answer Optimisation Engines (the new SEO), to the return of the one-channel playbook, and why automation is shrinking growth teams.

Action: Run a quick “growth design check”:

- Is your product output shareable?

- Does your company appear in ChatGPT or Perplexity?

- Which single channel could you fully own?

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The ultimate guide to AEO - Lenny's podcast" : https://youtu.be/iT7kq-R3Gjc?si=EzilR9R026R2v-Sa

Every marketing channel sucks right now - Andrew Chen: https://andrewchen.substack.com/p/every-marketing-channel-sucks-right