All Sidekick Articles

We look at what PR is all about for tech startups and why you should start thinking about your public profile from the early days.

We explore how you need a short, succinct, and consistent company-level brand message at the core of every piece of content your startup generates for public and stakeholder consumption.

We have collected some insights on how to catch a busy journalist’s attention and interest.

We look at ways to proactively create assets that make journalists' work easier and (sometimes) fast-track your story into the headlines.

We walk through why DIY PR can work well for early startups, why working with an agency at the wrong moment can be counterproductive, and cases in which partnering with an agency on a one-off or ongoing basis can be advantageous.

An anonymous exit with a US-based founder, with the themes of balancing vision with finding product market fit, balancing impact and financial objectives and how the pandemic altered their trajectory pre-exit.

We explain why companies should consider budgeting a strategic tool, ensuring sustainable growth, build investor confidence, and increase strategic agility.

A short and sweet summary on the distinction between being profitable and generating cash.

This article focuses on understanding, interpreting and making decisions based on your cash flow.

We help you understand what constitutes an effective financial reporting system, including the key characteristics to consider when designing your process.

We whisk you through the importance of management and financial accounting, helping you avoid common mistakes made by startups.

Exploring PISCES, a brand new initiative by the UK government to enable trading of private company shares, giving employees and early investors improved access to liquidity.