The Market Insight: The one question that makes or breaks your fundraise!

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Every VC asks it (directly or indirectly) “what’s your market insight?”, but, in full transparency, only a few founders answer it well.

In this episode, David breaks down how to uncover and articulate your real market insight: the shift, behaviour, or timing that makes your idea inevitable. From Duolingo to Airbnb, we explore what genuine insight looks like, why it builds conviction in investors, and how to craft your own “market insight” story before your next raise.