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Software is eating learning: The $3 trillion opportunity

  • Writer: The Brighteye Team
    The Brighteye Team
  • Oct 16
  • 1 min read







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David unpacks a powerful idea from Alex Rampell at Andreessen Horowitz: software isn’t just eating markets anymore, it’s eating labour.



In this short episode, David explores what this shift means for founders in learning and work. AI is moving us from systems of record to systems of work: tools that actually do the job, not just track it.


David breaks down why this matters:

- The education labour market is worth over $3 trillion -> 15x larger than the software market.

- The next generation of learning startups will monetise outcomes, not licences.

- Pricing will shift from per seat to per result, think “per certification delivered” or “per learner supported.”


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