Knowledge is the most powerful supply-side advantage in European Agtech.
Take a Mediterranean farmer harvesting oranges. By the time those oranges reach a buyer in Germany, the farmer typically earns only 10-20% of the final wholesale price, while a chain of brokers and intermediaries captures the rest.
This structure has shaped European agriculture for decades and reflects a core constraint: limited access to reliable, practical knowledge that helps farmers to both improve productivity and maximise their portion of the proceeds. Farmers need better information on pricing, international markets, buyer discovery, and modern farming techniques to improve productivity and participate more directly in trade.
Wikifarmer began by addressing this need. The team first built one of the largest free agricultural knowledge libraries in the world, covering crops, techniques, and sustainable practices. It has reached more than 30 million farmers and functions as a structured, peer-reviewed resource designed for practical use, from olive farming in Greece to citrus production in Spain.
The founders built the company on a clear belief: informed farmers make better decisions and engage more confidently in global markets. The library strengthens capabilities, builds trust, and creates a direct pathway into the marketplace. As a result, 85% of suppliers join organically (pardon the pun), already familiar with the product.
Wikifarmer aligns closely with Brighteye’s investment thesis. We back companies that expand economic participation by providing relevant knowledge and linking it to opportunity.
The marketplace continues to show strong traction, with growing GMV and revenue, buyers in more than 25 countries, and consistent repeat purchasing despite seasonal cycles. The founding team combines commercial and domain expertise: Ilias brings over a decade at Google, and Petros is an agronomist from a farming family with deep supply-side knowledge.
Knowledge compounds across the platform. Farmers who use the library often become suppliers, and suppliers gain deeper insight into pricing and buyer expectations through transactions. This feedback loop strengthens both the marketplace and the content base, with 60% of material now contributed by more than 300 verified authors.
European agricultural supply chains are evolving, and Wikifarmer is helping drive that change by building commerce on a foundation of knowledge. We are excited to support the team as they continue addressing a complex, real-world challenge alongside great investors Point9, Metavallon and Piraeus bank.
Read press releases: EU Startups, AFN (AgFunderNews)
